The Sales Efficiency Challenge

FCI London, UK's leading luxury furniture and interior design firm, faced a common scaling problem: lead management. With a high volume of inquiries coming through their website and digital ads, consistent follow-up was difficult. Their team of architects and designers, while experts in their craft, were poorly suited for the repetitive nature of outbound calling.

The company tried offshore teams and third-party call centers, but the results were underwhelming. "Being high-end luxury, it wasn’t just about the amount being spent, but it was about the efficiency and the quality," explains Firdaus, Founding Director. Human agents often miscategorized leads as 'dead', and the process was plagued by inconsistency and high overhead costs—roughly $8,000 per month in management and resource time.

The Oration Solution

Firdaus turned to Oration when AI voice technology finally met his quality standards for a luxury brand. FCI London deployed Oration’s AI voice agents to bridge the gap between initial inquiry and professional designer consultation.

Key implementation areas included:

• Instant Response: New leads are called within five minutes, ensuring FCI London is the first to engage when intent is highest—even on weekends or after hours.
• Database Re-activation: Oration systematically called leads from 18 to 24 months ago—a task that human agents found demoralizing but the AI handled with consistent enthusiasm.
• Natural Conversational Flow: Unlike older "tree-diagram" bots, Oration’s agents handle awkward questions and provide fluid, natural responses that maintain FCI London's premium brand image.
• Automated Post-Analysis: Johanna, heading marketing automation, used Oration's automated transcription and analysis to seamlessly sync data back to their CRM without manual entry.

Transformational Results

The shift from human-managed calls to AI-driven outreach delivered immediate ROI:

• Revenue Recovery: Reignited "dead" leads from up to two years prior. In the luxury furniture space, a single successful sale from these recovered leads can cover the entire cost of Oration many times over.
• Consistency at Scale: The AI agent never gets discouraged by rejection or aggressive hang-ups, making hundreds of calls daily with the same high quality every time.
• Enhanced Data Integrity: By removing human subjectivity in lead tagging, FCI London now has a much more accurate picture of their sales pipeline and lead quality.

Looking Ahead

FCI London continues to refine its AI strategy with Oration. By removing the repetitive work of initial outreach from their team's plate, they’ve allowed their designers to focus on what they do best: creating beautiful interiors. The company is now exploring deeper CRM integrations to make the hand-off between AI and human experts even more seamless.