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Automotive • Small
Accelerating Conversions Through Test Drives. How Jas Honda is driving more sales with AI agents
A conversation with
Shamsher Singh Hura
CEO, Jas Honda
About
Jas Honda is Eastern India's most acclaimed dealership for Honda motorcycles and scooters.
Industry
Automotive
Company Size
Small
Headquarters
Sambalpur, India
Key Features
AI Voice Agents
Outbound Sales Campaigns
Key Results
36%
Increase in Buying Probability
Test drives boost buying probability by 36%
40%
Test Drive Response Rate
40% of contacted leads responded to test drive invitations
2x
Showroom Conversion Rate
Showroom conversions almost doubled after automated outreach
Challenges
Jas Honda’s small sales team couldn’t keep up with calling 100+ daily leads to invite them for test drives, resulting in missed follow-ups and fewer showroom visits. They needed a way to ensure every prospect got a timely, personal invitation—without adding staff.
Solution
Deploy Oration's intelligent voice agents to automatically contact every lead with personalized test drive invitations, enabling scalable outreach without increasing headcount while boosting showroom conversions.
Results
- Test drives boost buying probability by 36%—turning more leads into buyers
- 40% response rate to test drive invitations—significantly higher engagement
- 100% of daily leads contacted automatically, ensuring no opportunity is missed
- Showroom conversions nearly doubled after launching automated outreach
"Every lead gets a personal invitation to test drive, and we’re seeing more customers walk into our showrooms ready to buy."
Shamsher Singh HuraCEO, Jas Honda
The Test Drive Challenge
Jas Honda’s small sales team was generating over 100 leads every day, but personally calling each prospect to invite them for a showroom visit was time-consuming and impractical. They wanted to boost showroom visits without tying up their sales staff on phone calls or hiring additional team members.
The Oration Solution
Jas Honda partnered with Oration to deploy intelligent voice agents for daily lead engagement. These agents automatically call prospects, inviting them to schedule a test drive at their nearest dealership. By personalizing each conversation and ensuring no lead is missed, Oration helps Honda maximize every sales opportunity.
With Oration, Jas Honda achieved:
- Automated, scalable daily calls to every new lead—no manual dialing required
- Personalized test drive invitations that drove higher engagement and response rates
- More time for sales staff to focus on in-showroom experiences and closing deals
- Consistent, timely follow-up with every interested prospect
Transformational Results
The impact:
- 36% higher buying probability among customers who took a test drive—making test drive outreach a proven driver of sales
- Nearly doubled showroom conversion rates and a significant increase in showroom footfall
- 40% of contacted leads responded to test drive invitations—demonstrating strong engagement
Looking Ahead
Building on this success, Jas Honda is exploring new ways to leverage Oration for post-sale engagement and customer loyalty programs. With Oration, Jas Honda is redefining automotive sales outreach and driving growth through intelligent AI voice agents.
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