All Customers
E-commerce, Health & Wellness • Mid-market
Scaling Sales, Effortlessly. How The Mountain Herbs reaches every lead and boosts sales with Oration
A conversation with
VP
Customer Success
About
The Mountain Herbs is a leading health and wellness brand in India, offering Ayurvedic supplements for overall body development.
Industry
E-commerce, Health & Wellness
Company Size
Mid-market
Headquarters
India
Key Features
AI Voice Agents
CRM Integration
Outbound Sales Campaigns
Key Results
50,000+
Daily Leads
Leads contacted per day
30%
Order Rate
At par with human agents, but at massive scale
60%
Cost Reduction
Savings compared to operating a human team
Challenges
The Mountain Herbs faced a daunting challenge: contacting every single lead by phone. With over 50,000 leads generated daily, the sheer scale of outreach was unmanageable. They needed a way to reach every interested customer without breaking the bank on a massive sales team.
Solution
Oration's AI agents automatically call every lead, pitch the product, and encourage interested customers to place an order—at scale and without a large sales team.
Results
- 100% leads contacted—every single lead receives a personalized phone call
- 30% order rate achieved—matching human agents but at massive scale
- 60% cost reduction compared to hiring a human sales team
"Oration let us reach every interested customer, every time. We’re not just following up—we’re converting interest into real sales at a scale we never thought possible."
VPCustomer Success
The Sales Challenge
With over 50,000 leads pouring in daily from social media, The Mountain Herbs saw strong engagement on their online posts—but most people weren’t actually placing orders. Reaching out to every lead by phone would have required a huge outbound calling team, making it expensive and hard to scale.
As a leading health and wellness brand in India, The Mountain Herbs needed a way to convert interest into sales—without the overhead of hiring and managing a massive call center.
The Oration Solution
The Mountain Herbs partnered with Oration to deploy AI sales agents for outbound calls. These AI agents contacted every lead, pitched The Mountain Herbs’s products, and guided customers through the order process—all while integrating seamlessly with their CRM.
With Oration, The Mountain Herbs was able to:
- Contact 100% of leads generated via social media and other channels
- Deliver personalized sales pitches at scale, tailored to each customer’s needs
- Operate at a fraction of the cost of a traditional call center
- Scale outreach instantly without hiring or training new staff
Transformational Results
The impact was immediate and measurable:
- 100% of hot leads—over 50,000 per day—now receive a phone call from AI agents
- 30% order rate—matching the performance of human agents, but at much greater scale
- 60% reduction in costs compared to building a human sales team
Looking Ahead
With Oration, The Mountain Herbs is poised to expand even further, exploring new ways to engage customers and drive sales across India’s diverse markets. The company is now looking to leverage AI for inbound support and post-sale engagement, ensuring every customer receives the attention they deserve.
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