E-commerce, Health & Wellness • Mid-market
Scaling Sales Effortlessly with AI Voice Agents. How The Mountain Herbs reaches 50,000+ leads daily and boosts sales with Oration's conversational AI
A conversation with
Customer Success
About
The Mountain Herbs is a leading health and wellness brand in India, offering Ayurvedic supplements for overall body development.
Industry
E-commerce, Health & Wellness
Company Size
Mid-market
Headquarters
India
Key Features
AI Voice Agents
CRM Integration
Outbound Sales Campaigns
Conversational AI Platform
Natural Language Understanding (NLU)
Key Results
50,000+
Leads contacted per day
30%
At par with human agents, but at massive scale
60%
Savings compared to operating a human team
Challenges
The Mountain Herbs faced a daunting challenge: contacting every single lead by phone. With over 50,000 leads generated daily, the sheer scale of outreach was unmanageable. They needed a way to reach every interested customer without breaking the bank on a massive sales team.
Solution
Oration's AI agents automatically call every lead, pitch the product, and encourage interested customers to place an order—at scale and without a large sales team.
Results
- 100% leads contacted—every single lead receives a personalized phone call
- 30% order rate achieved—matching human agents but at massive scale
- 60% cost reduction compared to hiring a human sales team
"We now contact thousands of leads while maintaining a conversion rate of 30%. The 60% cost savings allowed us to invest more in generating further leads to expand the business."
The Sales Challenge
With over 50,000 leads pouring in daily from social media, The Mountain Herbs saw strong engagement on their online posts—but most people weren't actually placing orders. Reaching out to every lead by phone would have required a huge outbound calling team, making it expensive and hard to scale.
Without an AI-powered outbound calling solution, the only alternative was building and managing a massive human call center—an expensive and slow-to-scale proposition. As a leading health and wellness brand in India, The Mountain Herbs needed a way to convert interest into sales—without the overhead of hiring and managing a massive call center.
The Oration Solution
The Mountain Herbs partnered with Oration to deploy conversational AI voice agents for outbound sales calls—agents that pitch products naturally, handle objections in real time, and guide customers through the order process. These AI agents contacted every lead, pitched The Mountain Herbs's products, and guided customers through the order process—all while integrating seamlessly with their CRM.
With Oration, The Mountain Herbs was able to:
- Contact 100% of leads generated via social media and other channels
- Deliver personalized sales pitches at scale, tailored to each customer's needs
- Operate at a fraction of the cost of a traditional call center
- Scale outreach instantly without hiring or training new staff
Transformational Results
By replacing a costly human sales team with always-on AI voice agents, The Mountain Herbs achieved the scale their business demanded without compromising on conversion quality:
- 100% of hot leads—over 50,000 per day—now receive a phone call from AI agents
- 30% order rate—matching the performance of human agents, but at much greater scale
- 60% reduction in costs compared to building a human sales team
Looking Ahead
With Oration, The Mountain Herbs is poised to expand even further, exploring new ways to engage customers and drive sales across India's diverse markets. As AI voice agents become the backbone of D2C sales operations across India, The Mountain Herbs is positioning itself at the forefront of this shift. The company is now looking to leverage AI for inbound support and post-sale engagement, ensuring every customer receives the attention they deserve.
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